JE Media Creatives conducted in-depth keyword research for Better Events Co to identify high-impact local search terms. This included analyzing competitor rankings, search volume, and intent to enhance visibility in Rockford, IL.
Using keyword clustering and intent mapping, our team developed a content strategy aligned with user behavior and seasonal demand for event rental services. The goal: increase organic reach and conversions through optimized landing pages and blog topics.
We provided Better Events Co with a comprehensive keyword implementation plan, integrating high-priority terms across service pages, meta tags, and structured data to improve SERP performance and drive qualified local traffic.