Developed monthly social media calendars focused on seasonal event themes, client testimonials, and behind-the-scenes content to highlight Better Events Co’s unique inventory and services. This approach increased content consistency and boosted audience engagement.
Implemented targeted engagement strategies including interactive stories, local influencer collaborations, and timely responses to customer inquiries. These efforts contributed to a 45% increase in follower growth and a 30% boost in post interactions over a 3-month period.
Aligned social media posts with website SEO keywords and blog content, driving traffic from Instagram, Facebook, and Pinterest directly to service pages. This synergy supported organic growth and improved Better Events Co’s search rankings locally.